The Facebook “Boost Post” Button: How to Use it & Get Results
The Facebook “Boost Post” Button: How to Use it & Get Results

The Facebook Boost Post Button: How to Use it & Get Results

Boosting a Facebook post is a great way to combat declining organic reach and get your content in front of the right people. Learn how to use the Facebook boost post button for better ROI.

With 2.74 million monthly active users, Facebook is by far the largest social network. Yet within that huge potential audience, it can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way to expand your reach with just a few clicks and a small investment.

You know that your potential fans and customers are on Facebook. Facebook boost can help you reach them.

What is a Facebook boosted post?

A Facebook boosted post is just like a regular Facebook post. Except, you spend a little money to promote it to people who would not see your organic post. It’s the simplest form of a Facebook ad, and you can create one in just a few clicks.

Benefits of Boosting a Facebook Post:

Here’s some sobering news for Facebook marketers: organic reach is down to 5.2%. You simply can’t rely on the Facebook algorithm to get your organic content in front of all the users you want to reach. Even people who like your Page may see just a fraction of what you post.

Facebook’s Boost Post button is the fastest and easiest way to get your Facebook posts in front of more eyeballs. Here are some of the key benefits of boosting a Facebook post:

  • You can reach more of the right people. Boosting a Facebook post expands your audience beyond people who already like your Page. With the built-in targeting options, you can be sure you’re reaching the people who are most likely to be interested in what you offer.
  • You can create a basic Facebook ad in just a few minutes. Just choose an existing post and select a few options (your goal, call to action, audience settings and more). It all happens on one screen, and you can be up and running in five minutes or less. You can even create your ad from your mobile device.
  • You get access to analytics. When you boost a post, you get access to analytics that show you how well the post performed. This helps you learn what works best for your Facebook marketing goals, so you can refine your Facebook strategy over time.
  • You can extend your Facebook reach to Instagram. When you boost a Facebook post, you can choose to have the content appear as a boosted post on Instagram as well. This is an easy way to reach even more potential new followers and customers.
Facebook Ads vs. Boosted Post

As we’ve already said, a boosted post really is a simple form of Facebook advertising. But it does differ from regular Facebook ads in a few key ways. Here’s a rundown of how boosted posts and traditional Facebook ads are different.

As you can see, regular Facebook ads offer many more options. That said, if boosting a Facebook post supports your desired ad objectives, it is a fast and easy way to promote your business on Facebook and Instagram. Sometimes, there’s no need to make things more complicated just because you can.

Facebook Boost Post Features:

A Facebook boosted post has the same features as a regular Facebook post, with a few extras. Just like any Facebook post, your boosted content can include text, an image or video, and a link. Additional features of Facebook boosted posts include a call-to-action button and the ability to track ad metrics for the post.

Boosted Post Cost:

You can boost a Facebook post for as little as $1USD per day. The more you spend, the more people your ad will reach. As we explain in the detailed steps below, you can set your boosted post budget using a slider that shows you how many people you will reach for your chosen spend. Allowing you to make informed decisions about how much money to use for your boosted post.

How-To Boost Your Post on Facebook:

Here’s how:

1. Go to your Facebook Page. (Don’t have one? Check out our detailed instructions on how to set up a Facebook Business Page.) You can use either the web interface or the Facebook app on your mobile device.

2. Scroll to the post you want to promote and click the blue Boost Post button below the post.

blue boost post button

3. Select the goal for your boosted post. (Need some help? Check out our post on setting SMART social media goals.) If you’re just getting started and you’re not sure which goal to select, you can let Facebook choose the best goal based on your settings.

select goal for boosted post automatic

4. Choose what the call-to-action button in your Facebook ad will say. The options will vary based on the goal you selected in the previous step.

call to action button on Facebook ad

5. Choose the audience for your boosted post. You can choose an audience of people who already like your Page, people who like your Page plus their friends, or a new custom audience using Facebook’s targeting options.

edit audience based on gender age and location

The broad targeting categories include gender, location, and age. You can also use the detailed targeting options to narrow down your audience quite a bit.

detailed targeting with demographics interests and behaviours

You can’t get quite as specific here as you can when creating an ad in Facebook Ads Manager, but you still have plenty of options to work with.

If you need help with your targeting strategy, check out our Facebook ad targeting tips.

As you adjust your audience, Facebook will show you your estimated results.

estimated daily results based on audience

6. Choose your duration and timing. Select how many days you’d like to boost your post for.

Using the “Run ad on a schedule” toggle, you can decide to boost your post only on specific days of the week or specific times. This can be useful if you know when your audience is most likely to be online.

It’s also useful if you want people to call or message you, since you can choose to only boost the post when you will be available to respond.

run ad on a schedule

7. Use the slider to set your budget. This is the total amount you will spend for the duration of the boost. The minimum is $1USD per day.

total budget for duration of boost

8. Choose your ad placement and select your payment method. If you have set up a Facebook Pixel, use the toggle switch to connect it to your ad for more detailed analytics.

ad placement on facebook or instagram

9. Check your ad preview and estimated results. When you’re happy with what you see, click Boost Post Now at the bottom of the screen.

ad preview and estimated daily results

That’s it! You have created your Facebook boosted post.

This might look like a lot of steps, but they’re all very straightforward and you can tackle them all from one screen.

Thank-you so much for reading, we hope you learned something and for more detail see the full original article here: https://blog.hootsuite.com/how-does-facebook-boost-posts-work/